Direct-to-Fan | D2F Partners | Substack

All brands aspire to be loved, transcend, matter… aka having a community. All brands want to have one around. Not clients. Not users. But a bunch of folks who, like the pied piper in the Hamelin story, will follow the brand blindly to wherever they want to take them.

How should a club operate the brand and the business units outside sports to exploit all its potential and accelerate growth? The challenge here is…

Jun 10

Welcome to the 4th edition of the Direct-to-fan newsletter. Here you’ll find our thoughts on direct-to-fan brands and businesses, with a special focus…

May 27

Welcome to the 3rd edition of the Direct-to-fan newsletter. Here you’ll find our thoughts on direct-to-fan models and the transformation these will…

May 13

Social media can give us a delusional sense of community. The implications of following a brand there and sporadically engaging with its content are so…

Mar 31

Stakes are always higher with fans - resources usually don't follow.

Mar 10

Direct-to-Fan

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