Social media can give us a delusional sense of community. The implications of following a brand there and sporadically engaging with its content are so superficial, so effortless, that when the dust settles what you can really find in there is indifference.
Core fans, communities and “pagafantas“
Core fans, communities and “pagafantas“
Core fans, communities and “pagafantas“
Social media can give us a delusional sense of community. The implications of following a brand there and sporadically engaging with its content are so superficial, so effortless, that when the dust settles what you can really find in there is indifference.