Invitation: Masterclass on "Turning Fandom into Business" in Sports & Entertainment
Join us for an exclusive online Masterclass presented by Esade and D2F Partners this Thursday at 6pm
Dive into the core of the "Business Management and Transformation in Sports & Entertainment" program. Discover our vision and explore key topics such as Leadership, Operation Management, Brand Development, Fan Engagement, and Digital Business Strategies.
Don't miss this opportunity to gain insights from industry leaders and learn about business acceleration in the next decade.
Date & Time
Mar 21, 2024 06:00-07:00 PM Central European Time
Keynote speakers
Keynote speakers: Marc Cortes (Esade), Enric Llopart (D2F - former Digital Director at FC Barcelona), Guillem Graell (D2F - former CMO at FC Barcelona) and Paco Latorre (D2F - Former Director at Barça Studios).
Title
“Turning Fandom into Business: challenges and opportunities in the Sports & Entertainment industry“
Description
Sports industry is struggling to ride the wave of the digital economy. It keeps on making money through a similar scheme as in the last 30 years, with no significant evolution in terms of existing and new revenue streams.
In parallel, what is probably its main asset, the attention it generates, is more threatened than ever due to the myriad of entertainment options available, especially for a young audience that devours short videos and watches content at 2x speed.
What should organizations do at the corporate level to take the business to the next level while increasing the relevance and attention they generate?
In this Masterclass, which serves as a presentation of the "Business Management and Transformation in Sports & Entertainment" program by Esade and D2F Partners, we will share the guiding vision of the program and its main axes, from Leadership and Operation management, to the 3 basic levers of business acceleration for the next decade: Brand, Fan Engagement, and Digital businesses.