How should a club operate the brand and the business units outside sports to exploit all its potential and accelerate growth? The challenge here is having an integrated, strategic view of where we want to bring the whole organization in order to make the right decisions, minimizing the tempting pressure of the short-term minimum guaranteed.
The big dilemma
The big dilemma
The big dilemma
How should a club operate the brand and the business units outside sports to exploit all its potential and accelerate growth? The challenge here is having an integrated, strategic view of where we want to bring the whole organization in order to make the right decisions, minimizing the tempting pressure of the short-term minimum guaranteed.