All brands aspire to be loved, transcend, matter… aka having a community. All brands want to have one around. Not clients. Not users. But a bunch of folks who, like the pied piper in the Hamelin story, will follow the brand blindly to wherever they want to take them.
What is really a community? (Part 1)
What is really a community? (Part 1)
What is really a community? (Part 1)
All brands aspire to be loved, transcend, matter… aka having a community. All brands want to have one around. Not clients. Not users. But a bunch of folks who, like the pied piper in the Hamelin story, will follow the brand blindly to wherever they want to take them.